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Sidedish Projects was founded by brothers Oliver and Jasper Baijings who returned to their hometown of Amsterdam after living and working in Hong Kong and Singapore.
During their previous roles at New York-based textile firm Maharam, the brothers found their passion for storytelling and an appreciation of contemporary design. As they moved back to The Netherlands and began decorating their home, they struggled to find a design-focused platform that offered affordable artwork.
That's where the idea was born. Sidedish needed to be a space where individuals didn't scroll through pages upon pages of prints, but instead, were exposed to a curated collection from a range of multidisciplinary designers. Lastly, Sidedish wants people to understand the stories behind what they're buying, rather than just being another piece on the wall.
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